Customer Experience Practice

Customer experience management (CEM) has gained popularity as a mechanism for client loyalty and advocacy. However, many businesses are battling with the concrete implementation of these principles of CEM. This course focuses on the practical implementation of customer experience (CE) principles to enable designated practitioners in organisations to identify CE needs and to develop and implement CE programs relevant to their respective industries. This course is presented by the University of Pretoria’s Department of Marketing Management in co-operation with Consulta.

Contact Details

Contact Person: 

Client Information Centre (012 434 2500)
Course Details

Course Delivery Method: 

In Class In Class

Course Duration: 

3 Contact Days


R9 100.00

Course fee Includes: 

Course Material and Refreshments