Public relations in South Africa is a sophisticated, multi-faceted discipline that helps to forge effective two-way communication between an organisation and its publics. In commerce, education, politics, religion and the arts, public relations plays an effective management role in its own right.
This course is aimed at individuals with a public relations component in their jobs. Once the individual has completed this course they should have a clear understanding and adequate knowledge of; the fundamentals of public relations, public relations and the media, the techniques of public relations, and the practical implementation of public relations. This will equip these individuals to be able to add value to the public relations function of an organisation.