The Introductory Course in Marketing Management provides you with an overview of the fundamentals of marketing management and the multifaceted (and interconnected) role it plays in all other business functions of an organisation. During the workshop, you will gain the necessary insights to identify customer needs and how to address these needs through an integrated and coherent marketing management approach. You will also gain a better understanding of customer expectations, product and price, distribution, promotion, people and processes, as well as physical evidence for appropriate marketing planning purposes that are often neglected during the normal management practices of an organisation.