Research data can be very useful to inform decisions and choose market(ing) strategies. Yet, data available in databases such as TGI is seldom used for more than descriptive purposes. This course will refresh marketing principles and highlight the practical application of data to decide on market(ing) strategies.
The aim is to equip marketers, data scientists, data engineers, data analysts, business intelligence analysts, analytics consultants and insight strategists with the theoretical background coupled with the practicability to design and implement relevant marketing strategies and targeted sales strategies through informed decisions based on consumer data as supplied by the TGI database. The TGI database provides annual data on South African consumers age15 and living in communities >8,000. Known reports generated from TGI include: