COURSE OUTCOMES:

Upon completing the course, learners should be able to understand

• Communication with the media, an overview what to expect

• The role of media - The media is not your enemy, make it work for you.

• What is your market?

• Who do you want to reach?

• What level of society do you want to reach?

• What is a story?

• What do you want to get out of your media interview?

• Communicating before the interview

• Make it interesting

• Provide access, facts and background

• What is the purpose?

• Relationships

• Means of getting your message across

• Different ways to get your message across

• About journalists

• The difference between a Print, Radio and TV interview

• Preparing for an interview

• You at your very best - Preparation

• Your voice, Body language

• Be most prepared - Research your message

• You believe it!

• Getting there - Things you must do at the interview

• The studio - what to where, microphone and camera

• Action - at live interviews

• Time management – time flies!

• Assessing your interview

• You believe it!

• Getting there - Things you must do at the interview

• The studio - what to where, microphone and camera

• Action - at live interviews

• Time management – time flies!

Assessing your interview