COURSE OUTCOMES:
Upon completing the course, learners should be able to understand
• Communication with the media, an overview what to expect
• The role of media - The media is not your enemy, make it work for you.
• What is your market?
• Who do you want to reach?
• What level of society do you want to reach?
• What is a story?
• What do you want to get out of your media interview?
• Communicating before the interview
• Make it interesting
• Provide access, facts and background
• What is the purpose?
• Relationships
• Means of getting your message across
• Different ways to get your message across
• About journalists
• The difference between a Print, Radio and TV interview
• Preparing for an interview
• You at your very best - Preparation
• Your voice, Body language
• Be most prepared - Research your message
• You believe it!
• Getting there - Things you must do at the interview
• The studio - what to where, microphone and camera
• Action - at live interviews
• Time management – time flies!
• Assessing your interview
• You believe it!
• Getting there - Things you must do at the interview
• The studio - what to where, microphone and camera
• Action - at live interviews
• Time management – time flies!
Assessing your interview