Customer Service - Managing Complaints- Accredited

Unit Standard: 
NQF Level: 
Course Category: 
Sales & Marketing

Duration: 1 Day
Time: 8:30am-4:00pm

“Ask your customers to be part of the solution, and don’t view them as part of the problem.”
- Alan Weiss

The two most commonly stated reasons given by customers for changing suppliers are:
-        We felt poorly treated; and
-        Our “problems” were not resolved properly or in a timely manner.

 Clearly the manner and effectiveness of handling customer complaints is crucial to keeping existing business and maintaining a good reputation in the market.

This course is designed to equip delegates with the confidence and skills to improve their handling of customer complaints and to ensure that a satisfactory resolution is achieved that increases customer retention and loyalty. It also covers the processes and methodology required to create an effective, customer complaints handling procedure together with how to properly determine customers’ real needs and wants.


  • All staff in a sales / customer service environment
  • All staff dealing with customer complaints
  • Customer Care Staff
  • Managers, Supervisors and Team Leaders
  • Account managers
  • Business Owners


  • Increase customer loyalty by learning how to solve problems efficiently and with care
  • Explore the importance of your role in handling customers complaints
  • Establish a stronger competitive advantage as you demonstrate a commitment to your customers by finding a solution to their complaint
  • Avoid reputational damage to your organisation
  • Learn how to arrange for appropriate planning and how to communicate these plans with all stakeholders involved


  • The value of a customer complaints management system
  • An 8-step customer complaint handling procedure
  • Identify the problem, the origin and assess the level of severity of the complaint
  • Key considerations of how to prioritise customer complaint
  • Escalating complaints through a defined complaint management process
  • Complaint handling techniques to defuse anger and other emotional responses
  • Agreeing and committing to an appropriate course of action to solve the customer’s complaint
  • Implement a solution to the customer's complaint
  • Communication and follow up with all stakeholders
  • Providing practical business solutions
    Relationship development
Contact Details

Contact Person: 

Nikki Pears
Course Details

Unit Standard: 


NQF Level: 

Level 4



Course Delivery Method: 

Presented Presented Courses

In House In-House

Course Duration: 

1 Day


R2 800 excl VAT per delegate with a reduced rate for 3 or more from the same organisation

Course fee Includes: 

Public Courses - Refreshments including a light lunch