Unit Standard: 252193
NQF Level: NQF 4
Course Category: Sales & Marketing
Duration: 1 Day
Official course name: Identify potential and existing customers of the business
Information is a source of learning. But unless it is organised, processed, and available to the right people in a format for decision making, it is a burden, not a benefit. - William Pollard
Information about existing customers and potential customers forms the base of sales – remember, not all customers are the same - there is no “one size fits all”. This course delves into the benefits of understanding your marketing database and the gold mine of prospects that accompany it. With today’s ever changing needs and wants, it has never been more important to collect and record customer data accurately, identify customers systematically, and know the difference between a customer and a prospect.