Effective Business & Report Writing

Effective Business & Report Writing

Business and report writing should be precise and succinct rather than creative; it stresses specificity and accuracy. Writing in a business environment requires writing with a unique purpose because you must assume that your audience has limited time in which to read it and is likely just to skim the document. Your readers have an interest in what you say insofar as it affects their working world. They want to know the “bottom line”: the point you are making about a situation or problem and how they should respond.

In this course you will learn how to create business documents and reports that say what you mean and achieve the results you want. This course not only covers the basics of how to improve your writing skills but also how to achieve the right result from your written correspondence and business reports. The purpose of this training course is to provide people with the skills to communicate accurately and effectively to their readers in business English. The training course focuses on using correct language and grammar as well as pointing out common language mistakes that are often made and deals with electronic and non-electronic written communication.

Who should attend?

  • Personal Assistants
  • Executive Assistants
  • Secretaries
  • Project Assistants
  • Administrative Assistants
  • Frontline Staff

Course outline:


  • Introduction to effective writing
  • Understand your audience and your reason for writing
  • Use positive words and phrases and sell benefits
  • How to begin and end business writing
  • The magic of 5 “w’s” and 1 “h”
  • Understand and implement proper e-mail etiquette
  • Electronic writing etiquette tips, including sms, web and blogs

Different Types of Technical/Business Reports

  • Business reports
  • Technical background reports
  • Primary research reports
  • Business plans
  • Technical specifications for a BRD

Layout and Writing of Reports

  • What every report should contain
  • General format, structure and layout
  • Visual aids
  • Summary and checklist

Using Plain English: Style

  • Improve readability
  • Sentences and paragraphs
  • Bullet points and enumerated lists
  • 10 rules for writing numbers and numerals
  • Using the simplest words and expressions possible
  • How to avoid jargon
  • Verbs versus nouns
  • Using active rather than passive style
  • Explain your ideas clearly
  • The most overused business clichés

Using Plain English: Mechanics

  • Avoiding common vocabulary and spelling errors
  • 100 most misspelled words in English
  • Acronyms – what to avoid
  • Editing – spell-check will not fix everything!
  • Punctuation, capitalisation and other language tips
  • Commonly confused words

Useful Tools

  • Symptoms and cures for writer’s block
  • The Reframing Matrix
  • The Concept Fan: Widening the search for solutions
Contact Details

Contact Person: 

Riaan de Klerk
Course Details

Course Duration: 

2 days


R4499.00 (ex VAT)

Course fee Includes: 

Fully Developed Manual, Experienced Facilitator, Framed Certificate of Attendance, Notepad & Pen