Effective Sales

COURSE OUTCOMES

• Describe methods for establishing customer trends and types • Understand the business context and potential sales barriers • Identify opportunities for sales development • Plan objectives and set goals • Understand fundamental communication strategies with clients • Encourage staff participation and monitor sales progress • Request feedback from customers and respond proactively • Evaluate effectiveness of sales development and adjust activities • Maximise sales potential by planning, implementing and evaluating sales • Recognise the link between sales and “marketing.” • Discover how to use low-cost publicity to get your name known. • Apply personal selling skills to sell products or services. • Apply closing techniques to sell products or services.