Sales - Seal the Deal


Sales - Seal the Deal

Know your product, know your customers’ needs, overcome the fear of rejection, and follow a proven approach to obtaining a series of commitments to close the deal confidently.

This course delves into the sales processes, principles and techniques involved in order to successfully close a deal.


  • All staff in a sales environment
  • Sales Executives
  • Sales Managers, Operations Managers and Account Managers
  • Small Business Owners
  • Anyone wanting to start their own business


  • Learn to be a trusted advisor to your customer
  • Develop the correct mindset towards selling
  • Identify your “ideal customer”
  • Confidently apply the 10 Commitments to your sales approach as defined by Anthony Iannarino:
    • Time
    • Explore
    • Change
    • Collaborate
    • Build Consensus
    • Invest
    • Review
    • Resolve Concerns
    • Decide
    • Execute
  • An Excel-based tool will be provided to monitor your sales leads through the 10 commitments
  • Confidently apply personal selling skills to sell products or services
  • Acquire fundamental, usable skills that will help to improve your sales
  • Analyse products and customers correctly
  • Overcome communication barriers - learn to convey a clear and concise message
  • Identify your customers’ needs using questioning techniques, active listening and empathy
  • Know the questions to ask, when to ask and how to ask
  • Overcome objections you’re likely to encounter
  • Recognise buying signals
  • Build up resilience - equip yourself with skills to overcome the fear of rejection and to handle customer objections
  • Learn techniques to retain customers and build loyalty


  • Product, service and client information in relation to selling the product or service
  • Anthony Iannarino’s 10 Commitments that lead you to close the deal
  • Listening, observation and questioning techniques in relation to closing the deal
  • Techniques to identify and qualify the customers and their needs
  • Sales presentation techniques to enable the deal to be closed
  • Handling objections by the customer
  • Identifying closing or buying signals
  • Closing techniques in terms of confirmation of commitment or decision to purchase
  • Completing all relevant documentation to confirm the deal
  • Apply processes for follow-up with customers in terms of monitoring the fulfilment of the deal

 You can view all our courses HERE

KZN Business Training Centre

Contact Details
Contact Person:
Call us on: +27 (0)31 267 1229
Contact Email:
sales [at]
Course Details
Unit Standard:
NQF Level:
Level 5
Course Duration:
2 Days
Course Delivery Method:

Blended Blended

In Class In Class

Distance Distance

Presented Presented Courses

In House In-House

Contact us at +27 (0)31 267 1229 or [email protected] and we will send your a full course outline and quotation based on your requirements
Course Fee Includes:
Our public course fee includes facilitated training, course materials, the venue, a light lunch and refreshments. Onsite training at your venue can be arranged on mutually suitable dates - please contact us to request a quotation.




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