The Good App
In May 2025, GoodApp, a South African-born home services platform, was named Start-Up of the Year at the prestigious Intelligent ICT Awards, an honour that not only recognises technical achievement but also affirms the growing momentum behind purpose-driven African innovation.
South Africa’s informal sector, comprising 7.5 million participants, presents significant economic potential but continues to face structural barriers to formalisation. Despite township consumer spending power reaching R900 billion, many service providers lack access to financial resources, business legitimacy, and broader market opportunities.
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