Costing and Pricing Principles


Costing and Pricing Principles

“The moment you make a mistake in pricing, you're eating into your reputation or your profits.” - Katharine Paine

 Pricing products and services is critical for all businesses, particularly for new ventures and small businesses that may not have the resources to sustain the consequences of a mistake. Whilst not the most exciting part of the marketing mix, it is uniquely crucial and can make or break a business. Of concern is that the attention given to costing and pricing is often way less than is necessary.


  • Entrepreneurs
  • Business owners and managers
  • Sales and marketing staff
  • Buyers
  • Understand the flow of the trading cycle and the concepts of costing and pricing
  • Learn how to identify and use factors that impact pricing decisions
  • Understand the relationship between
    • Cost
    • Pricing
    • Revenue
    • Profit

and how crucial they all are to the financial viability of any business

You can view all our courses HERE

KZN Business Training Centre

Contact Details
Contact Person:
Call us on: +27 (0)31 267 1229
Contact Email:
sales [at]
Course Details
Unit Standard:
NQF Level:
Level 4
Course Duration:
2 Days
Course Delivery Method:

Blended Blended

In Class In Class

Distance Distance

Presented Presented Courses

In House In-House

Contact us at +27 (0)31 267 1229 or [email protected] and we will send your a full course outline and quotation based on your requirements
Course Fee Includes:
Our public course fee includes facilitated training, course materials, the venue, a light lunch and refreshments. Onsite training at your venue can be arranged on mutually suitable dates - please contact us to request a quotation.




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