Retail Selling Skills

Course Category: Sales & Marketing
Duration: 1 Day
Time: 8:30am-4:00pm


The course is recommended for all retail staff. It will provide delegates with a solid understanding of their roles and responsibilities as sales agents. They will understand why they must exceed customer expectations and how to do that most effectively to ensure repeat business. Delegates will learn the techniques and skills to subtly exploit every opportunity to drive sales, without being too pushy.


Understanding Business Basics
Distinguish between Marketing and Sales functions
Understanding Customer Experience
Identifying and Knowing How to Exceed Customer Expectations
Sales Tips & Techniques
• Communicating Effectively
• Building Rapport and Relationships with Customers
• Cross Selling & Up Selling – When and How
• Using Emotional Connections
• Exploiting the 5 Senses
• Selling Features & Benefits
Setting and Measuring Personal Sales Goals
Thinking Out the Box


Delegates will:
• Understand the basics of Revenue, Expenses, Profit, Mark-Up and Margin
• Learn how to identify customer needs and how best to satisfy those needs by exceeding expectations;
• Become familiar with recognised sales techniques and how and when to use them effectively
• Learn the importance of setting personal goals and continually measuring performance

Contact Details

Contact Person: 

Nikki Pears
Course Details


Non Credit Bearing

Course Delivery Method: 

In House In-House

On Demand On Demand

Course Duration: 

1 day


R2 200 excl VAT per delegate with a reduced rate for 3 or more from the same organisation

Course fee Includes: 

Public Courses - Refreshments including a light lunch