Marketing and Advertising Training

The heart of your business success lies in its marketing and advertising. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close. This is why marketing and advertising training is so crucial to your company.

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Articles on Marketing and Advertising

Auret Esselen, Co-Founder of Essetino Artists says social media marketing doesn’t need to be overwhelming. Too often people get caught up in trying to focus on quanity rather than quality content. Auret’s 7-Step plan for simple social media marketing video focuses on how to create quality content.

Why social media is becoming one of your most strategic business management tools.

Social media continues to grow at a rapid pace, but many brands are still a bit unsure about how they can harness it in a way that drives better relationships with their customers

While some businesses have begun to explore the opportunities provided through
social media, many have not joined the online revolution. YouTube is one of the social
media platforms that can be used to promote the business.

Social media occupies a central role in today’s brand and consumer interaction space.
Yet many brands rush into social media without putting a coherent strategy in place
that covers resourcing, objectives and execution for their social media platforms.

Getting a ‘roasting’ from the eye-witness consumer is a growing risk for business now that social media can broadcast even the appearance of questionable behaviour.

In a world of digital advertising clutter, brands are always looking for new ways to set their messaging apart from the competition.

It has been widely reported in the media that many matriculants who met the criteria to study degree programs at university level have been sorely disappointed when trying to register during January this year because of student numbers. However, there is still some hope and opportunity for those disappointed individuals.

As businesses start to dedicate more resources to managing their social media channels the question that they are asking is how they should measure return on investment.

Most South African marketers understand that smartphones and other mobile devices are radically reshaping their customers’ behaviour by giving them access to personalised services and information wherever they are.

Mentions of Black Friday among South African social media users leapt by more than 300% this year compared to 2014, with Checkers, Dionwired and Pick ’n Pay ranking as the most talked-about brands on the day.

The digital marketing world is moving forward at a rapid pace and South Africa risks falling behind if we don’t focus more on user-centered innovation.

In this always-connected world where anyone is just a click of a button away, too many of us are concentrating on the button instead of the customer.

Over the past couple of years, the digital landscape in South Africa has shifted dramatically. We’ve seen international advertising players invest in the market, snapping up many of our leading digital marketing agencies and consulting firms to strengthen their presence in Africa.

Even among South Africa’s most progressive brands, digital media and marketing have not yet taken the leading role they should in boardroom conversations.

Business owners, especially new entrepreneurs, are always grappled by the challenge of how to get potential customers to become aware of the services and products they offer. Recent statistics based on a Nielsen study* revealed that 92% of consumers believe recommendations from friends and family over all other forms of advertising.

The growing complexity of the marketing role places a huge burden on marketing leaders

South African marketing and advertising employers are keenly aware that they need access to digital skills and expertise to remain competitive.

One of the most important things to get right in your social media monitoring strategy is to track the correct keywords in order to get a clear picture of social sentiment about your brand, product and services.

The word “distraction” comes up all too often within the context of social media, and Bryan Adams said it himself -”Social Media is a giant distraction to the ultimate aim, which is honing your craft.”

Designed specifically for Consultants, Business Development managers and professionals, Deon Binneman, the international Reputation management consultant will host and facilitate the upcoming workshop.

Against the backdrop of a tight economy and shrinking budgets, the most successful agencies and marketers will be those who know how to use data to track, measure and optimise brands’ return on investment from marketing.

After years of hype about content marketing, we’re seeing a backlash against the concept from consumers and brands alike.

In today’s era of digital innovation, tech-savvy start-ups can launch new services and products at lightning speed. Some examples of companies that have done just this include WhatsApp, the mobile messaging platform that Facebook acquired for $19 billion in 2014.

For learners who are talented but achieved matric results that don’t reflect their true
capabilities, the AAA School of Advertising has introduced an extended BA Degree at
their Randburg campus.

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