Marketing is a fast-paced and exciting industry. It is perfect for people who are efficient, decisive and strategic. You need to have excellent communication skills, which you can learn by taking marketing courses, and you need to be able to relate to almost everyone around you. The industry is not for everyone, but if you fit the profile read on for more reasons why you should choose a career in marketing.
It is a dynamic industry
One thing you will learn about your sales and marketing courses is that marketing is a dynamic and vibrant industry. The face of marketing is forever changing, which means that you will not stagnate in your career but will be at the forefront of new and exciting trends.
Online marketing is fast becoming the marketing frontier, and social media is affecting how marketers think about and create campaigns. This dynamic industry will keep you on your toes, as you will need to be completely up-to-date with everything that is happening in the world of sales and technology. This also provides a stimulating and challenging environment, perfect for someone who enjoys learning new things and meeting difficult situations head-on.
You will connect with new people
Being a marketer means that you will be dealing with new people on a regular basis, making it the perfect career for a people-person. Another aspect of marketing is getting your message across to your audience and convincing them to buy your clients’ products. This means you have to understand and relate to consumers, too.
Not only will you meet new people to market to, but you will meet interesting clients as well (think along the lines of niche coffee stores, boutique clothing stores and even IT companies). You will need to understand and relate to your clients, so meeting them and getting to know them is part of the job, as you will learn in marketing management courses. It is not an ideal position for a shy or introverted person, so be sure that you are comfortable with meeting new people.
You can use your creativity
If there is one industry where your creativity is used most and is embraced, it is marketing. You will be able to use creative thinking to come up with innovative solutions and campaigns for your clients. Being creative is a major asset to any marketer today.
With technological inventions popping up on a daily basis, such as mobile computing and apps, online advertising, search engine optimisation and RSS feeds the need to think ‘out-of-the-box’ is higher than ever, and many marketing courses now teach creative thinking as part of their classes. Having a creative mind is not looked down on in marketing, and choosing this career will help to boost your creative genius tenfold.
There are good opportunities for career progression
Studying marketing courses is just the beginning of your career in the industry. There are two sectors of the marketing industry, namely the client side and the agency side. In the client side, you will be working in the marketing department of a business, NPO or public sector, performing their marketing campaigns.
In an agency setting, you will work for an agency that provides advertising and marketing services to other businesses, and do their marketing for them. When you start out in client services, you will likely be an assistant, but you will find that it is easy to move up the ladder rung-by-rung to the highest level. In an agency, there is a multitude of opportunities to grow from becoming a project leader to being chosen as head of department.
Marketing is vital to all businesses and industries
There are little to no industries and businesses that do not need marketing, which means that you will not battle to find work as a marketer. Marketing is used by both commercial and public businesses and the quality of their marketing can often determine the success or failure of their products and services.
This means that you will be a key player in the marketing of diverse businesses and industries, and you will never run out of work. Your portfolio will contain a unique assortment of clients and you will find yourself challenged on a daily basis. The sales and marketing industry will never go out of style, it will simply change to match the times and keep ahead of the curve.
Exciting and dynamic
In a marketing career, there is never a dull day. You will find yourself dealing with creating marketing strategies for new clients, posting social media campaigns for a new product, pitching ideas to your bosses and thinking outside of the box every day of the working week. However, you will need to be a people person and able to deal with working under pressure. It is not the choice for everyone, but if you are creative and dynamic then it might just fit you like a glove.
