The marketing sector is growing and so are the number of career paths available to qualified professionals.
Do you enjoy working with numbers?Why not analyse data and statistics for the benefit of the organisation.
Or perhaps you have the gift of the gab? You can use your skill to pitch products and services to clients and boost company profits.
To really be an asset to any business you need to find the marketing position that best suits your skills and strengths.
In the video, “What Can You Do with a Marketing Degree? 7 Career Paths to Pursue” we learn about popular marketing roles in the industry.
Here are the top 4 marketing positions:
“Marketing managers estimate the demand for products and services that the organisation and its competitors offer.”
They are responsible for developing advertising strategies to promote the company and maximise profits.
They often lead marketing teams and supervise various marketing initiatives.
Sales can take place in person, over the phone or via the internet which is commonly referred to as emarketing.
It is the job of the sales representative to explain product features and answer customer questions through one of these mediums.
They are adept at selling products and services to new and existing customers.
Marketing Research Analyst
“Marketing research analysts examine conditions on a local, regional or national scale.”
They gather and analyse information in order to identify client needs and “determine potential sales of a product or service.”
Public Relations Specialist
“Public relations specialist create and maintain a favourable public image for an individual or organisation.”
This is accomplished through press releases and social media which the PR specialist has to coordinate and execute. They focus on boosting the company brand rather than company profits.
For more insights watch