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Marketing and Advertising Training

Introduction to Public Relations

Public relations in South Africa is a sophisticated, multi-faceted discipline that helps to forge effective two-way communication between an organisation and its publics. In commerce, education, politics, religion and the arts, public relations plays an effective management role in its own right.

This Introduction to Public Relations short course is aimed at individuals with a public relations component in their jobs. This will equip these individuals to be able to add value to the public relations function of an organisation.

Business Writing

Good writing is an important part of career success, yet few employees receive guidance with writing and formatting documents in the workplace. The objective of the short course in Business Writing is to assist you in acquiring a set of general principles for optimal communication in professional contexts. In this course you will be assisted to write correct, concise, clear and professional business documents in traditional and new media.

Report Writing

In private, public and academic contexts, good report writing skills have become essential for managers and employees. Although report formats are partially determined by in-house styles, analytical reports have a conventional format.

This short course in Report Writing is designed to equip you with the knowledge and skills to write professional and scientific reports that conform to conventional formats, and communicate the main message effectively and efficiently.

Utilising the Target Group Index (TGI) for practical market(ing) insights

Research data can be very useful to inform decisions and choose marketing strategies. Yet, data available in databases such as TGI® is seldom used for more than descriptive purposes. The short course in Utilising the Target Group Index (TGI®) for Practical Market(ing) Insights will enliven the marketing principles and highlight the practical application of data to decide on marketing strategies.

Customer Service Excellence

The short course in Customer Service Excellence will provide you with a comprehensive understanding of how the roles, attitudes and interactions of customer service consultants ultimately shape your clients’ perception and value assessment of your organisation in presenting a unique product and/or service proposition. The course specifically focuses on identifying and modelling customer service delivery from a best-practice viewpoint while it also looks at how to motivate and maintain the morale of customer service staff and/or teams.

Eskilz Private College

Eskilz Private College was established in 2002. We provide blended learning solutions to corporates to people with disabilities. This year we have launched the dataless elarning platform where all learners can study anytime, anywhere. We are accredited with all SETA's which means we can offer short courses, learnerships and training in all sectors, globally. We also provide all the correct documentation for you to be certified and claim back from SETA through your SDL spend.

Internet-based investigations (OSINT)

Open Source Intelligence unlocks the world of the internet to the new breed of Digital Investigator. A varied skill set that is utilised to acquire information around people, places, events and companies is presented in a hands on form. Develop your abilities to find targets online footprint, drill into additional avenues of information stored on the Deep Web. You will learn to map data and perform basic analysis of relationships. Delegates will achieve a detailed hands on experience and take away over 150 online tools for investigative use. 
 

Introductory Course in Events Management

The Introductory Course in Events Management provides you with a basic overview of events coordination with a strong focus on the events management process at its core. The course covers specific aspects of events management in a variety of industries – with the application of relevant case studies and practical guidelines – that include planning, project and risk management, marketing and budgeting, and event legalities/evaluation.

Advanced Course in Events Management

The Advanced Course in Events Management provides you with more progressive insights to the events management industry and focuses on the business aspects (and the importance of the events manager) to successfully deliver an events project from start to finish. During the course, you will acquire the skills to prepare and present persuasive event proposals, structure and manage an event as a project, and design and implement all aspects of the event planning process.

Effective Risk Management

The Effective Risk Management short course is designed to equip you with the relevant knowledge of principles, tools and techniques that would engender overall improved performance in enterprise risk management. You will be exposed to a series of management-related concepts which provide a veritable foundation for the building of the relevant technical skills specific to the risk management environment. The content has been deliberately created generically to enable ease of contextual application across the public and private sectors.

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