The internet is also used by businesses to advertise products and services to potential customers. A digital marketer uses the tools provided on the internet to communicate to these potential customers.
Having digital marketing skills could make you more attractive to employers or even give you the expertise and best practices that could make your small business thrive.
There are various categories to work in within the Digital Marketing space. These include social media marketing, search engine optimisation (SEO) marketing, email marketing and content creation marketing.
Here’s Where To Find Digital Marketing Courses For People For Are Working
UCT - The University of Cape Town offers a marketing online short course that teaches its students to develop and implement an integrated marketing strategy to promote businesses. Their 10 week course requires students to commit 7-10 hours per week to completely online learning.
WITS - The University of Witwatersrand offers a 14-week short course in Digital Marketing that takes place at night which covers a number of topics in the digital sector. The University adds that the course could benefit a host of individuals from business owners to marketing and brand managers.
Academic Institute of Excellence (AIE) - offers a digital marketing, social media and design certification, which upon completion will also give students a print media and web design certificate.
Digital Marketing Academy - The Digital Marketing Academy offers a number of courses in the digital marketing space. Some of their courses focus on specific social media platforms while others offer a broader scope.
IT academy - The IT academy boasts a year long programme in digital marketing that students only need to commit to for one hour per day.
Stellenbosch Academy of Design and Photography - the Stellenbosch Academy of design and photography offers an Introductory Digital marketing short course in which students will gain an understanding of concepts associated with the digital world and expand their knowledge of this ever - changing environment.
Always do your own research on the course offered by the institution of your choice. You should also check whether the course you are pursuing is accredited and if it's not, find out what are the implications of this.