Seasoned designers know how to use and combine artistic elements to produce imaging that is visually appealing. These elements include line, shape, form, texture and balance.
Here are the 5 basic elements that form part of almost everything we see and create:
Line
This one of the most basic shapes used in visual artwork.
Lines appear frequently in design, for example in drawings and illustrations, and graphic elements like texture and design. Lines can be used to highlight, divide or bring clarity to information rich graphics.
Shape
A shape is any two dimensional area with a recognizable boundary.
Shapes can be categorized as either geometric, which have uniform measurements, or organic which tend to be curvy and flowing. Shapes can help you organise or separate content and help to make images recognizable and interesting.
Form
When a shape becomes 3D we call it a form. 3-dimensional shapes add depth, layers, and realism to visual art. It allows flat or 2-dimensional images to come alive through the use of light, shadow and perspective.
Using forms to create realistic images is a powerful tool “when used in moderation”.
Texture
Texture is the physical quality of a surface. This element target's the viewers sense of touch by adding depth and tactility.
Objects can appear smooth, rough, hard or soft, depending on the elements at play. It is often used in background imaging, distressed fonts and icons. However texture should be used in moderation as it can become overwhelming.
Balance
Balance is the equal distribution of visual weight. This element is as important as the lines and shapes that are used to convey a message.
Balance can be affected by many things including colour, size, number and negative space. Mastering balance is something that comes with time and experience.
