Writing a cover letter can be a real challenge. Talking about yourself is difficult, but talking about why you’re perfect for a job is even more difficult. The cover letter is the very first thing your potential employer sees when they receive your application so it's essential that you get it right. But don’t panic. As important as a cover letter is to the job application process, it isn’t too difficult to perfect as long as you make sure you’ve covered the basics.
So, how do you write a sufficient cover letter?
Every cover letter is different, and cover letters for different jobs will vary in language, structure and tone. Don't try to use the same one for every application by making it vague, generalised and all-encompassing. Keep in mind that the person reading your cover letter and CV has probably read hundreds, if not thousands, so they'll be sure to notice if you haven't put in effort or you've copied and pasted one from the internet. A little effort goes a long way, and if they can tell that you've really put in some time and effort, it can make your application stand out. So make sure that you write a new cover letter for every application.
Your cover letter should be no more than one A4 page. If your letter is too short, it makes it look like you don’t care or you're unsure of yourself. If it’s too long, the employer reading it will get bored and move on to the next one. Find the perfect balance.
When it comes to writing the actual cover letter, make sure you cover the following aspects:
- Address it to someone: Find out who you are writing to and don’t start with “To whom it may concern”. Find the name of the person who will be reading your application and address them appropriately.
- Introduction: This is where you introduce yourself. Start by detailing the position you are applying for and how you heard about it. Then give a little bit of information about yourself - qualifications, area of expertise and career goals.
- Address the job description: Give a few relevant points from your CV such as previous experience and qualifications that make you the best person for the job. Make sure you're actually responding to the job listing.
- Do some research: Find out what the company does, what their vision is and what their values are. Then describe how you can fit in with the company and help them to achieve their goals.
- Conclusion: End off your cover letter with a call to action. Let them know you would love to be interviewed and even look forward to being contacted by them, and list the documents that are attached alongside the letter. Be sure to thank them for their time.
Some final tips:
- Maintain a professional and polite tone throughout your cover letter.
- Pay attention to the readability. Choose a good, basic font and stick to it. A cover letter that is easy to read is better than one that strains the eyes.
- Focus on spelling and grammar. Making language errors makes you seem unprofessional. Get a friend to proofread your cover letter, or take it to a writing centre if you can.
A well-written cover letter can help you stand out from your competition and help you secure the job that you really want. Utilise these tips to help you write the best cover letter you can.
